Why is getting in front of a camera so nerve-wracking?
80% of all content is now video.
So, why is it so scary to step in front of the camera? We put ourselves under so much pressure to make sure any content is slick, polished and without any errors but is it needed?
No…pre-covid, I would agree that there was definitely an element of corporate videos looking very polished but the pandemic has helped break down those barriers. How many zoom calls have you been on where there has been a dog/cat walking into frame, a child crying or people walking through their homes. The corporate look has also waned with fewer shirts and ties or smart blouses. We are being more human and that is something I really feel will last a lot longer as we have given ourselves permission to be who we want to be.
Do I like recording video?
Honestly, no! I find it a challenge,
I hate the sound of my voice as well as being picky but I also know that one of the biggest changes in marketing is being more human. Since we have started to post more photos of the team, our office and who we are, we have received so much more feedback which has been great. Sam was a superstar last week and got in front of the camera and he made it seem so natural. See his video here
Will I do more videos? Yes…if you will join me on this journey. I am a firm believer in “done is better than perfect” so it is my plan to record a video for our website this week. I will post the video in our Marketing for Success group on Facebook – you can all hold me to account. Share your video too!
Are you ready to start your video journey?
There are so many videos you could produce that don’t all need you standing in front of the camera. Here are just a few ideas for you?
1. Tour of your business
2. Meet the Team
3. Work you are proud of
4. How you work with customers and clients
5. A welcome to your business
6. Top tips and what to expect
7. Client Testimonials
Which one could you start with? I would love to hear your thoughts.
Looking to find out more about video content?
To help dispel some of the myths around video marketing, Sam and Jordan are running a free webinar which you can watch on demand by registering below and they will be covering:
1. Video myths
2. Video ideas you can all put into practice easily
3. Ideal sizes/ length of video for social media
4. Additional marketing tips you can do with video content
Register your place below and we will send you an email with a link to the webinar so that you can watch it at a time convenient for you: