Best laid plans…

Best laid plans…

So, best-laid plans… we all have them!

Last week I was attending a two-day conference and I was really looking forward to seeing two of the big-name speakers. Let’s just say that one really didn’t disappoint and I have learned so much whilst the other…they didn’t turn up.

This event was over 2-years in the planning with the pandemic and my heart went out to the organisers as this speaker was a big name draw – over 1200 business owners from across the country who had all paid money and committed time to be there! 

But do you know what…

The organisers quickly stepped in and delivered an extra learning slot that to me had 100% more content I could adopt and made me even more motivated. Our new weekly email giving you hints and tips was crafted and this blog was drafted.

So what else did I learn?

Planning, planning and then more planning is needed in all aspects of business and your marketing is just the same to step in when things go wrong. It shouldn’t just happen on a whim but is part of a rhythmic process to help you avoid the peaks and troughs.


My top tips for you today:

1. Add marketing into your diary this week – if it is in your diary as an appointment is more likely to get done!

2. Set up a Trello account (or equivalent) and plan out your weekly activity in the run-up to Christmas. (Christmas cards need to be printed and ready to post by the 1st December). I am happy to share our Trello Board Template if it helps, just send us an email and I will send it over –

3. Tell your staff, team, family, friends or Creationz Marketing what your one priority is this week to get the accountability you need. My priority is to get 1 video created for a free training programme we are running and to work on our Hubspot process and I will share it in our Marketing for Success Facebook Group if we achieve this or not as I need accountability too.

4. Look at how you can monitor the return on investment from your Marketing – visits to website, social media growth, new enquiries. One thing I learnt at the conference is that we often monitor too much and it becomes too complicated. Try and stick to a maximum of 10 things to really get a flavour of how your marketing is performing.

Looking back, I’m so glad that the speaker didn’t show as it made me take action. 

What can you achieve this week to move your marketing forward?

If there is anything in particular you would like some handy hints and tips on then just reply to this email. We are happy to help!

 Kind Regards


p.s If you want to read more marketing tips – our blog is packed full of advice

Further Reading:

What is remarketing?

What is remarketing?

Remarketing (also known as retargeting) is a means to re-connect with consumers who have previously visited your website or mobile app. Remarketing allows you to present your online adverts to this audience as they browse throughout other websites and social media platforms, this helps you increase brand awareness or prompt these consumers to convert.

The most common forms of remarketing are:

  • Google display adverts
  • Facebook adverts
  • Follow-up emails

So, what are the benefits of remarketing?

  • Improves brand recall – Remarketing is a fantastic tool for reminding potential customers of your business and its product or service offering.
  • Improved conversion rates – It can act as a tool to convert customers who previously dropped off part way down the sales funnel by re-engaging them.
  • Better return on investment (ROI) compared to generic advertising – As it allows you to engage with those who have already shown an interest in you and your products, rather than being a completely cold lead.
  • It allows you create specific and targeted ads – Remarketing allows you to directly target those who have already shown an interest in a particular product or service you offer. You can create various remarketing lists that will apply to specific prospects, such as those who have lapsed at the checkout stage of an ecommerce website.

Tips for running a successful remarketing campaign:

  • Ensure your tagging is appropriate.
  • Make sure your adverts have a clear message and suitable call to action.
  • Constantly refine your campaign, set time aside to analyse your campaigns results and make amendments when necessary to achieve the best possible return on investment.
  • Include a special offer such as a discount code in your adverts when targeting lapsed customers. Not only is this likely to entice them to act fast and buy now, but it is an easy way to see which customers have converted from your ads.

Get in touch to learn how Creationz Marketing can help with your remarketing needs – call us on 01158 376 260 or email