Sorry. You need to upgrade your browser

You are using Internet Explorer 8

This is considered an out of date browser. This website has been developed with modern browsers in mind to allow it to display at its best in a wide variety of viewing situations - including mobile viewing. But we haven't supported older browsers like IE8. Please upgrade to the latest version of Internet Explorer - or try Mozilla Firefox or Google Chrome. Both are excellent browsers.

Thank you.

Tel: 01158 376 260

Top Tips for a Winning LinkedIn Profile

Top Tips for a Winning Linkedin Profile - Creationz MarketingLinkedIn - Top Tips to Make your Profile Count...

I am always asked what tips I can pass on to make the most of all social media platforms as it is important that profiles are considered and completed fully to showcase you and your business in the best possible light.

For this blog post I have chosen to look at LinkedIn as I feel it is a useful business to business networking site and often people are unsure what they need to include:

 1: Photo

Make sure you have a clear up to date photo on your LinkedIn profile.  Remember people buy people so it is important that you make the right first impression.  As LinkedIn is a personal account it is important that you have your photo and not your company logo here.

2: Contact Details

It is vital that your profile has your full contact details including email address, telephone number, mobile and twitter accounts.  The easier you make it for people to contact you to more chance you have of actually generating business through LinkedIn.  Please also ensure you also have a link through to your website.

3: Custom URL

Make it easy for people to find you on LinkedIn - edit your custom URL so it is clear this is your profile.  This is really important that, if like me, you have a common name you can be easily identified.

4: Content

Review the information you have used for each section of the profile and make sure you are including as much information about you and what you offer.  Bullet points work best as people do not have time to read length sections of text.  Think to yourself, am I selling my skills & experience in the best possible light?

5: Build Connections

You need to build up a list of connections and there are two trains of thought on this.  The first is to only connect with people you know.  This will create a smaller network and can work depending on the person & industry.  The second is to connect with everyone that may be of importance to you and your business, but can be too wide and needs to controlled. Remember this is not a numbers game!  For more information on this read our other article - Social Media - Not a Numbers Games

6: Status Update

Plan to add a status update at least once per week.  Why?  This helps to get your profile found and creates an opportunity to widen your connections on the site.  Keep this topical with interesting news and links to your website.

7: Join Groups

LinkedIn offers a wealth of groups you can join so you can join in conversations within your industry / location.  Again, it is important that you engage so that your profile improves its exposure.  Groups open up a wealth of possibilities for you to promote you business & network with new contacts.

8: Engage,Engage, Engage

In order to get the most out of Linkedin it is vital you spend at least 30 minutes across the week to review the timeline showing stories from your contacts and connections and engage with them  This means liking, commenting and sharing posts of interest to you and your connections. But please remember, only share posts that you are genuinely interested in.  If it is an article you are sharing, make sure you have read it first! More and more Social Media sites are putting emphasis on engagement so get into the habit now!

So what next...

So you have worked through your profile - what is the next step to winning business on LinkedIn?  Pop back soon for more tips and tricks that really work or if you are still not sure what you need to be doing on LinkedIn to make the leap from a static profile to a business development tool - see our training sessions to see how we help businesses - Creationz Marketing Training

Alternatively contact us on 0115 8372 390 to discuss your requirements as we can tailor training to your specific needs.


31 Jul 2016

« Back to latest news

Share this

Latest news

Marketing Planning - What would you like to achieve this week?

Marketing Planning - what would you like to achieve this week? We would love to hear what is on your to-d...

Click to read more >

Are Testimonials Important...

Why It Is Important to Receive Testimonials for your Business! Testimonials and reviews are extremely importa...

Click to read more >

Do you know your numbers???

Do you know your numbers? You are all geared up for marketing your business in 2019, everything is in...

Click to read more >

Marketing Planning Masterclass - 24th January 2019

*** Only 4 Places Available *** How's your Marketing Plan going for 2019? We speak to a number of businesses w...

Click to read more >

Social Media - Not just a numbers game

As with all marketing activity, you need to be able to monitor the return on investment and where Social Media is concer...

Click to read more >

Social Media Daily Planner

Free download

Social Media Daily Planner

Are you ever stuck with what to use Social Media for? Do you need a guiding hand to implement your social media strategy and engage with your followers online? If yes, this daily planner is what you need...

Click here to access our free download

What our customers say...


Claire is an absolute find! She looks after my marketing and Social Media activites.  She understands the business and creates fantastic, tactial, effective campaigns.  Thank you


Vicky Bailey

Delphinus tmc

Subscribe to our mailing list

* indicates required