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The social side of Strawberry Lettings and Sales, Leicestershire
So someone asked me the other day what effect social media has had on our business. Tempted as I was to gush out all of the great things we’ve been able to do since we’ve become ‘media savvy’ I decided instead to take a minute and think about the more tangible effects we have experienced.
The most obvious difference is the fact that we can see an overall uplift in enquiries and those enquiries have been generated by people who have seen our messages via Facebook, Twitter etc. rather than via the more traditional channels (e-mail marketing, newspaper presence, word of mouth etc.). We pride ourselves in getting the Strawberry message out there; shouting from the rooftops about what makes us so much better than the competition but we can’t always guarantee that the messages we send out get in front of everyone. By extending our reach to those regular users of social media we effectively open another door to our business; by realising that traditional communications aren’t everyone’s choice of media we are being much more inclusive and that’s got to be a good thing.
As a relatively small business we’ve also got to make sure that the majority of our marketing spend delivers noticeable results. We prefer to invest in things which will directly benefit our clients so marketing the business itself sometimes comes pretty low on the list of spending priorities. With Social Media we find that we can increase the effectiveness of everything else we do, essentially doubling or even trebling the reach for very little extra effort and minimal spend. We keep our clients informed of everything that’s happening in the world of sales and lettings via regular Blogs but add the power of Social Media and now our messages reach far beyond those who take the time to visit our website. And let’s not forget that our reach is now truly international, a fact that we’ve had confirmed on a number of occasions where we’ve had sales and lets from clients as far away as Australia and New Zealand.
If I’m 100% honest my initial entry into this new cyber world was more about keeping up with technology and leaving the more old fashioned agencies behind but actually it’s already proven to be much more of a boost than I could ever have imagined and we for one will continue to utilise it however and whenever possible.
For more information about Strawberry Lettings & Sales visit their website - www.strawberrylettingsandsales.co.uk or call 01509 414 787.
Strawberry Lettings & Sales
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