Sorry. You need to upgrade your browser

You are using Internet Explorer 8

This is considered an out of date browser. This website has been developed with modern browsers in mind to allow it to display at its best in a wide variety of viewing situations - including mobile viewing. But we haven't supported older browsers like IE8. Please upgrade to the latest version of Internet Explorer - or try Mozilla Firefox or Google Chrome. Both are excellent browsers.

Thank you.

Tel: 01158 376 260

Social Media - Not just a numbers game

As with all marketing activity, you need to be able to monitor the return on investment and where Social Media is concerned this has usually been by recording the number of followers etc. for each account.

But, Social Media is not just a numbers game!

In recent months I have lost count of a number of times I have heard “I have 1,000+ followers on social media” when asking if social media is working.  That's great, but how many are you actually engaging with and how many are promoting your brand & sharing your content?

Whilst I appreciate you need to have a certain level of followers to be seen as credible by other users, if there is no engagement then you are in effectively talking to yourself.

Hands up if you have followed Facebook pages and twitter accounts but then not visited again?  We all have, it is normal behaviour but we must remember that Social Media is all about joining in conversations & being social so this is why engagement is so important.

You can still monitor the number of followers but make sure you add a metric to record the number of people who have engaged with your posts in the past week/month as this will show you how you can grow and develop a successful social media campaign.

Further Tips:

  • Make sure you know what channels your client base use on social media and spend efforts on these channels
  • Don’t just follow everyone to boost your own followers.
  • Follow related accounts that add a benefit to your business
  • Engage, Engage, Engage – make your social media count!  
  • You need to engage with others as this helps raise your profile!

Still unsure how you can improve your engagement? Our next article “How to Create Engaging Social Media Posts” will share tips and tricks that get results.


25 Jul 2018

« Back to latest news

Share this

Latest news

Marketing Planning - What would you like to achieve this week?

Marketing Planning - what would you like to achieve this week? We would love to hear what is on your to-d...

Click to read more >

Are Testimonials Important...

Why It Is Important to Receive Testimonials for your Business! Testimonials and reviews are extremely importa...

Click to read more >

Do you know your numbers???

Do you know your numbers? You are all geared up for marketing your business in 2019, everything is in...

Click to read more >

Marketing Planning Masterclass - 24th January 2019

*** Only 4 Places Available *** How's your Marketing Plan going for 2019? We speak to a number of businesses w...

Click to read more >

Social Media - Not just a numbers game

As with all marketing activity, you need to be able to monitor the return on investment and where Social Media is concer...

Click to read more >

Social Media Daily Planner

Free download

Social Media Daily Planner

Are you ever stuck with what to use Social Media for? Do you need a guiding hand to implement your social media strategy and engage with your followers online? If yes, this daily planner is what you need...

Click here to access our free download

What our customers say...


Claire's work for us involved optimising our new website for our new business. Claire came and took our brief and explained clearly what was required. She is sensitive to clients needs, so took trouble to tailor (no pun intended!) an SEO programme that corresponded with our budget. Claire is very personable and nothing is ever too much trouble. We have absolutely no hesitation in recommending her work and continue to work with her.  


Charles & Charlotte Meynell

Breedon Hall

Subscribe to our mailing list

* indicates required