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Facebook Testing Expiry Dates on Posts

Facebook Test Expiry Dates - Creationz Marketing


Facebook Expiry Dates - Is It of Benefit?

As recently reported, Facebook has been testing the use of Expiry Dates on posts.

This "pilot" is only open to a select few and contained on the IPhone app at present but I can see this being a useful option if you regularly run special offers, discounts and time sensitive information.

Taking its inspiration from Snapchat, the expiry dates would allow posters to select a duration for the post ranging from 1 hour - days.  After this time period the post would be removed.

It will be interesting to see how successful this pilot has been and whether or not it will be rolled out to the masses.  

Another consideration needs to be whether this will be a free option or a paid for feature.

Is it of Benefit?

I can certainly see the merits of this feature if you want to offer targeted promotions and especially if your target market is Teens who are well versed in this facility already on Snapchat. 

The only downside I can see is that if the posts are removed, what would happen if this facility is used for bullying & trolling pages and reports are made?  Would the posts be invisible to users but still visible to Page Owners?

Would this be of benefit to your business? - We would welcome your thoughts on this...


16 Sep 2014

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