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As the new financial year gets underway, have you made a conscious effort to write a marketing strategy for the year ahead?
If not, how do you know the marketing activity you are doing is in the best interests of your business? The simple answer is you don't!
Whilst visiting businesses across the East Midlands it has become apparent that there are very few businesses who sit down and write a 12-month marketing strategy that covers all forms of marketing activity. Whilst there is normally a business plan in place, marketing is often run on an ad-hoc basis with little or no monitoring. We also often hear "it's how we have always done things" - just because if worked once, doesn't mean it will always work in the same way.
Isn't it time you look to the future - not back over the last 12-months?
We help a lot of business to identify the key marketing strands to their business and plan a budget to cover all expenditure as it is vital that all activity can be measured or else how do you know if it is successful or not?
A good marketing strategy can help your business:
A good marketing strategy need not be complicated either. You really don't have to write reams and reams that will never see the light of day. If you make it relevant - it will work! Our own marketing strategy consists of just 3 sheets of paper but we know what we want to achieve this year and what activity is going to help us achieve this - it's all in the planning.
Can an External Company Help?
It is a question we are often asked and the honest answer is yes. Sometimes as a business owner you are so concerned with the running of your business, an extra pair of eyes can give an honest, un-biased view of your marketing. With over 15 years experience working with a number of business sectors, we have our finger on the pulse of what works and can give you ideas you may not have considered - what have you got to lose?
Don't let 2017 slip away without setting a marketing strategy and see your business flourish.
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Very helpful. Claire spoke at my level of understanding. I will try and undertake the advice Claire has given as soon as possible.
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