This is considered an out of date browser. This website has been developed with modern browsers in mind to allow it to display at its best in a wide variety of viewing situations - including mobile viewing. But we haven't supported older browsers like IE8. Please upgrade to the latest version of Internet Explorer - or try Mozilla Firefox or Google Chrome. Both are excellent browsers.
Is social media a successful part of your marketing plan? Are you spending time on the right platforms?
The simple answer is you won't know unless you carry out regular audits of your accounts. The summer months often prove to be a good time to do this as you can take the time needed to review and plan for the rest of the year.
When we audit clients social media accounts we are looking at a number of factors such as:
1: Audience - is it growing over time, is it the right audience for the business. Most of the social media platforms offer analytical data to give you an idea of where you are at each month - are you using it?
2: Engagement - which accounts are getting the most engagement such as likes, shares, comments. What posts generate the most enagement - can you do more of these.
3: Posting frequency and times - are you making the most of the timing of your posts to allow you reach your target audience. Do you need to increase / decrease frequency?
4: Branding - is your account on brand with your other marketing activity - are you using social media as a part of the marketing plan or is it a stand alone tool with a different voice
5: Images - are you using engaging images, are your images on brand etc. There are so many free graphics packages now to allow you to create social media images - are they being used? What is the quality of your images - are they clear, correctly sized and relevant.
Social Media moves at an ever growing pace and you need to be monitoring your activity. The needs of the business will also change during the year and you need to ensure your social media strategy changes and adapts too.
With social media being a free tool to promote the business, sometimes it can get overlooked when goals and strategy are set. Keep in mind that it might be free to use but there is still a time element cost that you need to factor into working out the success. Also if you pay for advertising on social media, you need to ensure you are spending money in the right places.
We advise our clients to audit their accounts every three months if possible to ensure they are spending time on the right accounts and in the right way to promote their business. There is nothing worse than spending time for little reward.
We can carry out an audit on your accounts for you and give you clear recommendations on how your social media is working. All recommendations are clearly explained and include help on creating / adapting your strategy.
We work with you to help your accounts be successful and do the job you want them to do - generate web traffic, raise brand profile and enquiries.
Marketing Planning - What would you like to achieve this week?
Marketing Planning - what would you like to achieve this week? We would love to hear what is on your to-d...
Are Testimonials Important...
Why It Is Important to Receive Testimonials for your Business! Testimonials and reviews are extremely importa...
Do you know your numbers???
Do you know your numbers? You are all geared up for marketing your business in 2019, everything is in...
Marketing Planning Masterclass - 24th January 2019
*** Only 4 Places Available *** How's your Marketing Plan going for 2019? We speak to a number of businesses w...
Social Media - Not just a numbers game
As with all marketing activity, you need to be able to monitor the return on investment and where Social Media is concer...
Are you ever stuck with what to use Social Media for? Do you need a guiding hand to implement your social media strategy and engage with your followers online? If yes, this daily planner is what you need...
Claire's work for us involved optimising our new website for our new business. Claire came and took our brief and explained clearly what was required. She is sensitive to clients needs, so took trouble to tailor (no pun intended!) an SEO programme that corresponded with our budget. Claire is very personable and nothing is ever too much trouble. We have absolutely no hesitation in recommending her work and continue to work with her.
Charles & Charlotte Meynell