What is the "metaverse"?

What is the “metaverse”?

This week Facebook has announced they will create 10,000 new high-skilled jobs in Europe over the next five years to develop a metaverse as reported by Bloomberg.

But what does “metaverse” really mean?

It is quickly becoming the latest buzzword in tech and digital marketing and dubbed to be the next big stage of the internet. In short, the term can be used to describe shared virtual world environments that users can gain access to online.

Metaverse can be used to describe realistic digital social spaces that use either virtual reality (VR) or augmented reality (AR). Experts say the metaverse will allow users to interact virtually, combining aspects of social media, online gaming and more.

However, it is not just Facebook interested in creating a metaverse, Tim Sweeney, the CEO of Epic Games (the makers of Fortnite) also has big plans for the future of the internet. The Washington Post reported he plans to see the metaverse as an “expansive, digitized communal space where users can mingle freely with brands and one another in ways that permit self-expression and spark joy”.

At Creationz Marketing we predict other online gaming platforms and technology giants will roll out their own versions and we’re excited to see how they’ll combine socialising, work and play.

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