As businesses slowly continue to open, it is especially important you are Marketing correctly to keep your customers updated with what is going on within your business.
It is important your business puts in the rules and restrictions necessary for your business – this will vary for each business. It is important to inform your customers of these restrictions so that your staff and your customers feel safe and will they continue to purchase your service.
Things your customers need to be aware of:
- How you are changing your business to make sure everyone is safe
- Limiting the number of customers in your premises/face to face meetings
- Creating one-way systems and distance between customers
- Your business working hours
- Offering no contact alternatives – paying contactless rather than cash.
As everyone is in the same boat, it is important to be as open & honest to your customers as this will make them understand more your reasons for restrictions.
5 Ways to Get Your Business Building for the Future
Here are our top 5 ways to market your business for the future:
- Social Media
Make sure you are using all your social media platforms to communicate with your customers such as promotions, offers, new ways of working etc. You may have reduced working hours, therefore letting your customers know when you are open is key as they may be a regular customer and think you are open as normal when you maybe be working flexibly.
It is important to crank up your social media activity if you have been a little quiet over the past few months to ensure you are seen and clients start seeing your posts again. You need to think about the types of content to use as it has all changed – less sales, more support. Our top tips are:
- Ask Questions
- Behind the Scenes Photos
- Thank you messages for Staff and Customers
- Sharing your News Content – Blogs. Webinar etc
- Like, Comment and Share – it is vital you engage with others!
2. Contact Details – Building Those Databases
Make sure all contact details/databases are updated as many of us have been working from home and contact details like telephone numbers may have changed therefore they need to be changed back to make sure your customers can get in touch with you.
There are many mays to inform your customers from social media to emails, and on your website. It is important you are communicating, and you cannot do this is if you don’t have the data you need.
Take a few minutes today to assess your data needs and ask yourself:
If social media was unavailable, could you reach clients & potential clients?
If you connect online, do you have a mechanism to build the data off-line in line with GDPR?
How effectively do you use your CRM system, and can you automate some of the processes?
What plans do you have to build your audience?
3. Email Marketing
Now is the time to start making your email marketing campaigns regular and consistent. A monthly newsletter to Clients showcasing what you can offer keeps you in the front and center of clients. Ensure you are linking back to your website. Our top tips:
- Think of the subject line – how can you make clients open the email?
- Are you telling a story – make it sound human!
- Interesting graphics and images
- Make sure there are clear calls to action
- Have a plan!
4. Marketing Materials
Take a few minutes to look at your leaflets and brochures – are they promoting your business in the right way and if not, what do you need going forward.
Emails are brilliant and necessary, but we are helping clients to take the next step in producing printed articles and news pieces that can be sent through the post. Being visible is what will help your business start out from the crowd.
Could you create a suite of marketing materials to cover the range of services you offer? Even better, could you create a piece of lumpy mail – look out for our next article on the power of lumpy mail?
5. Google My Business
We still cannot understand how businesses are not utilising Google My Business – it is FREE. If you have a profile then make sure you add weekly posts promoting your services and offers. Great way to enhance your shop window, get found on the Google Map and share your news. The stats are brilliant and will show you keywords, actions, and much more – well worth 10-15 minutes of effort each week – if it is used properly!
We are working through everything we have mentioned above for our business and already starting to see the rewards. We are happy to help & support businesses to get the most out of their marketing activity – please get in touch if we can help you on 0115 8376 260 or email firstname.lastname@example.org
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