As we move through summer in the UK, it’s tempting to scale back on marketing because we think we’ll see less engagement. But guess what? That’s not the case at all!

In fact, summer is the perfect time for your business to shine in a less crowded space. By keeping your marketing consistent and creative, you can stay top of mind and drive engagement even when everyone else seems to be taking a break. Here are our top tips for maintaining your marketing over the summer:

 

1. Get Ahead

Take a little time out of your busy schedule to put together a marketing plan. You might not stick to it exactly, but it’ll help you stay organised and ahead, especially when staff holidays come into play.

2. Utilise Scheduling Tools

If you’re not already using scheduling tools, now’s the time to start. They’re a great way to get ahead with your content. We recommend Sendible and Metricool as they are flexible and easy for you to use.

3. Stay Active on Social Media

Even though many people will be taking a break over the summer, you can bet most of us will still be on social media. Use this to your advantage! Keep engaging with your followers so you don’t lose momentum. Here are some different ideas for your social media:

• Behind the Scenes
• Team Shoutouts
• Relatable Content
• Summer Tips and Advice
• Competitions or Exclusive Deals
• Polls and Quizzes

4. Email Marketing

Keep in regular contact with your email list and don’t lose those relationships you’ve worked hard to build. Summer is a great time to:

• Showcasing latest offers
• Share news about your business and team
• Tease offers coming in September
• Send out summer-themed newsletters or helpful seasonal tips

5. Update your Website

Use the quieter summer months to review and spruce up your website. Create new pages, add fresh content, and make some lead magnets to capture data. Consider:

• Refreshing outdated content
• Improving SEO with new keywords
• Adding new case studies or testimonials
• Creating a summer landing page for special promotions

6. Offer Summer Specials

Create summer-specific promotions or discounts to attract customers. Limited-time offers can create a sense of urgency and encourage people to buy now.

7. Focus on Mobile Marketing

Since people are often on the go during the summer, make sure your marketing is mobile-friendly. Optimise your emails, website, and ads for mobile devices to reach your audience wherever they are.

8. Set Realistic Goals

With holidays and fluctuating staff numbers, it’s important to set achievable goals over the summer. This will help you use resources more effectively and be prepared for any changes or challenges. Keep reviewing and adjusting your goals to stay on track.

By staying proactive and making the most of the summer months, you can keep your marketing consistent and effective. This ensures your business remains visible and engaging all season long. Don’t let your marketing take a holiday and use the summer to your advantage!