Everything you need to know about Email Marketing

Everything you need to know about Email Marketing

Does your business use Email Marketing? If not, should it? The answer is probably yes, as email marketing is regularly cited as one of, if not the best marketing channel for consistently delivering the highest ROI.

More than half of the world’s population use email worldwide, with this number set to rise up to more than 4.3 billion people by 2023 (Radicati Group) – Before we get into how to get the most out of email marketing, it is important to understand why it is such a beneficial marketing tool. Email Marketing Is an old yet extremely reliable and effective form of marketing, it’s a cost-effective solution to reach customers where they visit every day — their inbox.

  • Benefits of Email Marketing

Unrivaled return on investment: In the world of business, results are arguably the only thing that matters. With this being said, the reason Email marketing is highly invested in is because of the fantastic ROI. According to DMA in 2017, the return on investment for every £1 spent was £32.28 (DMA, 2017).

Low costs: The most obvious advantage of using email marketing is the fact it’s one of the lowest costing marketing channels in relation to the ROI. It is worth investing in specialist software that allows you to automate, track, and evaluate the emails that have been sent – other than this subscription fee there are very little costs.

Targeted and Personalized: Many marketers spend large amounts of expenditure on trying to reach an audience who are interested in their brand. Email Marketing allows you to go a step further, and only target subscribers who meet a specific criterion.

  • Email Marketing tips

Good email marketing means that you are sending emails to people who want to hear from you – However, often your emails end up getting lost in an overcrowded inbox or even a customer’s spam.

Perfect your subject line: Writing an effective subject line is key in ensuring your audience engage with your email – This can be the difference recipients opening your email or deleting it. People open emails if they feel there is some form of benefit in doing so – so make this benefit clear in the title.

Get personal: Personalisation is key in the success of an email campaign – Using people’s names catches their attention. However, there is more to personalisation than this. Segmentation is a great way of engaging with a specific audience, allowing you to send emails depending on someone’s age, gender, location etc.

Call to action: Aside from an effective subject line, The CTA is the most important part of the email as this what will get your subscribers to convert. Make the CTA’s simple and easy to locate.

  • Growing your email list

Now you understand how to put together an effective email – You need to understand how to grow your audience and reach a wider population. This is not a simple task and can often be frustrating for a business owner. In order to do this, you need to regularly promote your Newsletter, including all the benefits of being a subscribed member. You need to give individuals a reason to sign up to your newsletter else it will become stale – This can be done by promoting your email sub subscription down a number of different channels on a regular basis. 

Once you begin to build your subscription list it is crucial to keep a database with all of your client’s contact information. We have heard a number of horror stories of businesses losing thousands of customers contact details that they have built up over a period of years – This can leave a business in a very difficult position and almost feels like they are starting from scratch.

  • Conclusion

During these difficult times, it is important for businesses to look for new ways of generating leads – I hope this article sheds some light on the effects email marketing can have. Whilst all the advantages and tips mentioned are well documented and realistically achievable, it’s important to remember to have a clear execution plan in place for your email marketing. Having patience is key – this is not something that will happen overnight!

If you need any help and support during this difficult period, then please get in touch – 0115 8 376 260

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5 Reasons Your Business Should Continue To Write Blogs Post Covid…

5 Reasons Your Business Should Continue To Write Blogs Post Covid…

As the Covid-19 pandemic continuous to evolve – it has become apparent that it has affected all businesses in some way. Start-ups and small businesses, which often run on a reduced budget, have experienced supply disruption and reduced demand for products/services as a result of the outbreak.

If you are an SME who is feeling the effects of the global pandemic, think about ramping up your blogging efforts to get your business moving during these troubled times. Before you start writing, make a list of all the questions your clients normally ask you – could these be made into blogs?

Within this article, I will discuss the various reasons as to why your business should continue to write blogs during today’s current climate.

  1. A Blog Will Increase Traffic To Your Website

Businesses that blog on a regular basis have a 55% increase in website traffic compared to that of a business that doesn’t (Websolution). A large proportion of your blog readers will come from your current customer base; however, a blog is a great way of attracting new visitors to your website. With this increased traffic to your site, you can act accordingly and target this new reader with relevant marketing, with the end goal of converting this reader into a customer.

This is where you need to think about your blog title – 5 Ways, How To and Benefits of are all great ways to start your blog.

  • It Will Improve Your Websites SEO

Covid-19 has speeded up the shift to the digital world. Customer’s behaviour has changed, and they are no longer visiting stores to buy products without conducting prior research about the products/services. Due to this, when customers are looking for a specific product/service, your company needs to rank on the top of search results.

Publishing blogs on a regular basis will dramatically improve your website’s search engine optimisation, keeping your site current and fresh. Think about the keywords your clients use, they may be different from what you think, and make sure you use them all in the correct way – don’t over spam!

  • Helps To Grow Your Email List

Email marketing is an old yet reliable and effective way of reaching your target audience. Nearly 70% of people between the age of 18-34 prefer companies to communicate with them through email (MarketingSherpa research). However, in order for an email campaign to be effective there is a need for a long list of subscribers. Blogging is a fantastic way of growing this list. If you are able to ensure your blogs are interesting and insightful your readers are likely to subscribe and as a result, provide their email.

Make sure you give your readers an opportunity to sign up to your mailing list or download a free guide on every blog.

  • Blogs Demonstrate Leadership Within an Industry

A well-structured, insightful and regularly updated blog that addresses the issues that affect the industry is a great way of gaining trust from your customers. When you share useful content on a regular basis, people are going to begin to notice you. If you are able to continue producing this content and stay a reliable source of information, you are going to be perceived as an expert in your particular field. During these troubling times there are a vast number of opportunities to produce intriguing content to win the trust of your audience.

  • A Blog Will Keep Your Current Audience Engaged

A blog is a great way of keeping your current customer base engaged with your brand. Once an individual has made a purchase it is important to try and retain this customer and ensure you make them feel valued. A blog is a great way of doing this by sharing value, it can be used as a tool to keep them interested by offering content including offerings, helpful tips and company news to give them an insight into the brand.

  • An extra Tip – Blogs Make Great Social Media Content

Your latest blog post is an ideal piece of content to share on social media. Most people will share their blog once on social media – think about sharing it at different times & different days of the week on different platforms and don’t forget Pinterest (that’s another blog)

In conclusion, when supply becomes expensive and demand becomes uncertain, it is important to look for new methods of generating leads to ensure your business stays afloat. With these uncertain times, blogging can be a cost-free method of ensuring your business stays current and in the mind of the consumer.

Take 30 minutes today and see what topics you could write about for your business.

Please get in touch if we can help you on 0115 8376 260 or email info@creationzmarketing.co.uk

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