As we head into the Christmas break, the talk of 2021 and planning a strategy for the New Year is hot on the lips of everyone. Certainly, after the year we have all faced it is totally understandable that plans need to turn to next year. However, it is really important that we take a few minutes to review this year to ask ourselves:
What marketing did we enjoy doing in 2020?
What marketing worked this year?
How do you feel your marketing activity has performed?
It is only when we have taken stock to review what has gone before, that we can truly look to the future. We need to learn from the success and those instances when marketing didn’t work quite as we would have hoped.
With this in mind, we have put together a quick, easy to use 2020 Audit template packed full of questions to help you take a few moments to review the year and be sure that you are spending time, effort and money in the right places.