LinkedIn recently sent me a message that I’ve been a member of the platform for 15 years. It was a surprising reminder of how time flies and how LinkedIn has transformed over the years. From my early days on the platform to the vibrant professional hub it is today, my journey on LinkedIn has been like a rollercoaster – full of ups and downs. It has been a faithful friend from working in-house to setting up Creationz Marketing in 2013. It has had its uses and I have connected with people who I consider friends.
The Early Days: Let’s be honest, back in the day, LinkedIn was primarily a digital CV site for recruiters. It was a place to list your work history, connect with colleagues, and endorse each other’s skills. It was, in essence, an online business directory. And I must admit, I used it rather passively.
The Rise of Content: Fast forward a few years, and LinkedIn underwent a significant transformation. It became clear that this platform was more than just a place to showcase your CV. It was a dynamic space for sharing insights, industry news, and personal experiences. Quality content became the currency of influence.
Video Takes Centre Stage: One of the most noticeable shifts was the rise of video content. Suddenly, professionals were sharing not just written posts but also videos offering a glimpse into their work lives. It was a game-changer, adding a personal touch to the platform.
The Remote Work Revolution: The past couple of years brought about an unforeseen change – the widespread adoption of remote work. LinkedIn became the virtual place to have conversations, where professionals shared their remote work experiences, tips, and challenges. It connected people across continents like never before. It also seemed to help businesses lose the stuffiness, just like the removal of ties and full-on business suits.
Thought Leadership Emerges: LinkedIn has also witnessed the emergence of thought leadership. Professionals began using the platform to establish themselves as experts in their fields. It’s not just about job titles; it’s about the valuable insights you bring to the table.
Building Communities: LinkedIn Groups and communities have gained prominence. These spaces foster discussions, networking, and learning. They’ve become hubs for professionals with shared interests to connect and collaborate.
Looking Ahead: So, what’s next for LinkedIn? As we celebrate 15 years of utilising the network (still don’t know where that time has gone), we can expect the platform to continue evolving. It is never going to stand still. More videos, more community engagement, and more opportunities for professionals to connect and grow.
LinkedIn isn’t just a platform; it’s a community of like-minded individuals on a professional journey together. Here’s to the next 15 years.
Cheers to LinkedIn!