Sorry. You need to upgrade your browser

You are using Internet Explorer 8

This is considered an out of date browser. This website has been developed with modern browsers in mind to allow it to display at its best in a wide variety of viewing situations - including mobile viewing. But we haven't supported older browsers like IE8. Please upgrade to the latest version of Internet Explorer - or try Mozilla Firefox or Google Chrome. Both are excellent browsers.

Thank you.

Tel: 01158 376 260
Email: info@creationzmarketing.co.uk

Instagram for Business

 

I will be honest, i have the Instagram bug - I love sharing my photos with friends and family and it has certainly helped me to become a better photographer. But I was asked recently if I would recommend it as a social network for service industries.

It took me a little time to think about this seriously as I could see the benefits for consumer products, but could professional service based business also benefit from one of the fastest growing social media sites.  The honest answer was yes it can be beneficial if it is actioned correctly.  So here are my top tips for setting up Instagram for Business:

 

1. Make sure you have a strategy

As wilth everything to do with social media, make sure you know what role you want Instagram to play.  Is it to raise awareness of your business, promote a particlar service or show the human side of your team.

Know what you want Instagram to do and be consistent!

2. How often are you going to post?

You need to have an idea of how often you are going to post - Instagram is instant and moves very quickly.  If you are going to post infrequently then this may not be the platform for you.  However, if you can post at least once every 24 hours then this will be fine!

3. What photos are you going to post?

You need to think carefully about the styling of your photos so that they match the brand of your organisation.  Are they telling a story and engaging enough to make people react to them?

4. Photo sizes

You need to remember that the photos you post need to be the correct size for Instagram and also a good quality - you are promoting your business and they need to be clear.  The ideal size for Instagram photos is:

Profile image: 110 px wide by 110 px tall
Photo size: 1080 px wide by 1080 px tall
Photo thumbnails: 161 px wide by 161 px tall

5. Hashtags

Unlike Twitter, the more Hashtags you use the better your post is seen.  I would recommend you look to use 5 - 10 per post that represent your business and the photo content.  It is important you use these correctly to get you to the correct audence for your business.  

We can help you identify the hashtags to use - contact us on 0115 8372390

6. Build your audience

As with all social media accounts you need to make sure you are building your audience by following peers, industry experts, contacts, local area accounts and more.  By liking other accounts and commenting on their posts, you help your account get seen by the right audience.

7. Monitor, Monitor, Monitor

You need to monitor how much time you are spending on Social Media and what results you are getting,  There is no point spending 1-2 hours a day if you are not receiving any enquries or responses.  Set clear metrics that you want to reach and assess closely the results.  You can then know for sure if Instagram is the platform for you.

We are on Instagram and hope you can pop over and take a look - Creationz Marketing Instagram Account

If you require hep and support to set up Instagram for your business, please contact us on 0115 8372390 or email info@creationzmarketing.co.uk

10 Mar 2017

« Back to latest news

Share this

Latest news

Do I Really Need a Marketing Plan?

We are often asked if it is important for a business to have a marketing plan and the honest answer is YES! ...

Click to read more >

Are You Promoting Your Social Media Accounts?

Hello and welcome to our latest blog post on promoting social media accounts. I have attended a number of networki...

Click to read more >

Are You A Marketing Magpie?

Hands up... do you get swayed by the latest marketing tool, platform or fad? We all want to try the latest shiny gad...

Click to read more >

5 Mistakes to Avoid on Social Media

Hello and welcome to our first blog of our "Marketing 5" series where we share our 5 top tips to help you get ah...

Click to read more >

When Did You Last Audit Your Social Media Activity?

Is social media a successful part of your marketing plan? Are you spending time on the right platforms? The s...

Click to read more >

Going on Summer holiday - Don't forget your social media

Are you looking forward to your summer holidays? Don't forget your Social Media... I bet your social me...

Click to read more >

Do You Have A Marketing Strategy?

As the new financial year gets underway, have you made a conscious effort to write a marketing strategy for the ...

Click to read more >

Meet the Latest Member of the Creationz Team

We thought it was about time to introduce you to the latest member of the Creationz Marketing team…..meet Tina...

Click to read more >

Instagram for Business

I will be honest, i have the Instagram bug - I love sharing my photos with friends and family and it has certain...

Click to read more >

Why is Social Media not working?

We are noticing an increase in people asking us how they can make social media work for them as they are not seeing ...

Click to read more >

New Social Media Management Packages from Creationz Marketing

We all like to be social these days but Social Media is more than just having a profile on the latest platfo...

Click to read more >

Social Media Daily Planner

Free download

Social Media Daily Planner

Are you ever stuck with what to use Social Media for? Do you need a guiding hand to implement your social media strategy and engage with your followers online? If yes, this daily planner is what you need...

Click here to access our free download

What our customers say...

Quote

"Claire is extremely knowledgeable and I feel like I have learnt a lot from this course. I would definitely return to learn more"

Quote

Samantha Cottee

Survey Hub

Subscribe to our mailing list

* indicates required